Off in the Land of Milk and Honey

Avarice Adulterated Altruism

 

My local supermarket chain’s owners, at present, are extending a helping hand to their customers, who are having a tough time making ends meet. At the checkout lanes, their cashiers will be asking people to donate one gallon of milk. Even better, is the owners’ dollar for dollar match… to the tune of $20,000.

While such altruism is always admirable, why is it that this very same store’s prices… nearly item for item… typically range 50 cents to $1 higher when compared to their competition?

Why would anyone… even the wealthy folk…. not be feeling the same as poor little old me? Why would we not all be fleeing out of town, to patronize the more reasonably priced stores? I know I am!

True, such a glaring price disparity might be easier to buy into if… IF… it involved ONLY their gourmet product line… i.e., the type of food / libations that their more affluent customers typically toss into their shopping carts. However… this business’ godforsaken price gouging runs both store wide and yearlong.

The truly altruistic store owner would own up to the fact that poverty is a year round prospect and that fair pricing would go much further towards, ultimately, eliminating this problem.

When any business makes its fortune at the expense of the less fortunate, this is akin to…

Milking the poor people dry.